Dragon Tail Ale: Bite into the Bold
Branding & Packaging
Concept Design
2024
Creative Direction
Brand Identity Brand Guidelines Art Direction Motion Design
Dragon Tail Ale IPA is a mythical craft beer concept created as a passion project to explore bold storytelling through branding and packaging. Inspired by the energy of a dragon, the identity is fiery, vibrant, and built to stand out. This project gave me room to experiment with textured visuals, layered illustration, and custom typography, crafting a design that feels dynamic, immersive, and shelf-ready.
