Sunbase is a suncare brand I positioned around one idea: SPF that feels like skincare, not a chore. I developed the positioning, identity, and Instagram-led growth strategy as one connected system — a distinct brand voice, a content engine built on demonstrable "no white cast" proof, and a funnel designed to turn attention into demand. The result is a brand that opts out of the clinical sunscreen category entirely and gives people something they actually want to reach for.