Dragon Tail Ale: Bite into the Bold
Branding & Packaging
Concept Design
2024
Creative Direction
Brand Identity Brand Guidelines Art Direction Motion Design
Dragon Tail Ale IPA is a mythical craft beer concept created as a passion project to explore bold storytelling through branding and packaging. Inspired by the energy of a dragon, the identity is fiery, vibrant, and built to stand out. This project gave me room to experiment with textured visuals, layered illustration, and custom typography, crafting a design that feels dynamic, immersive, and shelf-ready.
- [ ] Website Approach I brought together branding, photography, and layout to create a seamless experience across desktop and mobile—designed to guide users from interest to inquiry. I also refined key brand assets: * Converted the logo from JPG to a scalable SVG * Simplified the favicon for a cleaner, more recognizable mark - [ ] Site Structure 1. Core Pages — Home, About, Services, Contact 2. FAQ Page — answers common client questions 3. Financing Page — supports future client conversions - [ ] Results No more outdated visuals or confusion. Pedro now has a polished, easy-to-manage website that clearly communicates his services and builds trust with potential clients.
